Program Overview
Live In-Market+
Conquest+
Reactivation
12 months
1 mo24 mo
Impression and mailer volumes are forecast per month, then rolled up across the
program length. Saturation controls how aggressively each tactic works the
addressable household set.
Target Audience
MANUAL INPUT
HH
1,000500,000
Use the first-party household count that falls inside the campaign geography.
An unfiltered national count will overstate the program. Values below 1,000 are
forecast at the 1,000 household floor.
0
extended data segments
07
Impression Lift
0%
Addressable Set
25,000
Each additional segment compounds addressable volume and raises the minimum
viable delivery floor. See the
audience dictionary
for available segments.
Target Geography
National
Radius
Zip List
miles
zips
2.00x
applied to minimum viable delivery
Geography scales the minimum volume each tactic needs to deliver efficiently.
Broader geographies raise that floor.
Tactics & Saturation
Saturation sets delivery pressure per householdPlatform Fees
Standard Monthly Fee
$0
FullThrottle Direct
Set by the selected channel. Applied monthly for the length of the program.
$
AI Media Agent
Planning Forecast
1p Audience
25,000
Addressable Set
25,000
Monthly Impressions
0
Monthly Mailers
0
Monthly Investment
Media plus platform fees
$0
Blended advertiser CPM $0.00
Total Program Investment
12 month program
$0
0 impressions delivered
Media investment$0
Platform fees$0
Monthly total$0
Media Mix
| Tactic | Volume | Investment | Mix |
|---|
Forecasts are directional estimates based on the selected audience, geography and
saturation settings. They do not guarantee performance. All CPMs and budgets shown
are advertiser rates.